Meet the team

Treeconomics is managed by Kenton Rogers MICFor., CEnv., MSc For, M.Arbor.A., FRGS, and Keith Sacre MSc (Arb), BSc Hons (Arb) MICFor, both have significant experience in urban forestry, ecology and ecosystem resource management.

Kenton is a Chartered Urban Forester and Environmentalist with a masters degree in Forest Ecosystem Management. He has worked on a range of commercial, urban and community forestry projects in the UK, Europe and North Africa. Kenton was a Trustee of the International Tree Foundation and is a Fellow of the Royal Geographical Society. He has written for the UK National Ecosystem Assessment and the Springer Handbook of Urban Forests, and most recently co-authored the Haynes Workshop Manual for Trees.

Keith has over 20 years’ experience in local government as an Arboriculture & Urban Forest Director. He is currently a Director of Barcham Trees, the largest container tree nursery in Europe. He is a member of the Institute of Chartered Foresters and is a Chartered Arboriculturist. He has an MSc in Arboriculture and Urban Forestry, a BSc in Social Science and a BSc in Arboriculture. Keith is currently a trustee of the Arboricultural Association and also of the Trees and Design Action Group (TDAG).

Sir Harry has owned and managed forests in South West England for over 20 years. He has been GB Forestry Commissioner and Chair of the Forestry Commission. He has been Chairman of the South West Regional Development Agency, and chaired the Phaunos Timber Fund. He is an honorary professor of the College of Social Sciences and International Studies at Exeter University, researching forestry in the British Isles and the impact of tree disease.

Dougal has over 30 years’ experience in commercial strategy and business transformation.  He spent a decade working for an international strategy consultancy before taking a number of senior roles wth large corporate organisations.  Dougal now specialises in business growth, with a special interest in the technology sector.  He enjoys sailing, and cycling around the Devon lanes.

Danni studied Environmental Science at Plymouth University, after which she pursued a career in teaching. Danni very much enjoys working with clients, particularly on bespoke projects. She delivers first-class i-Tree training and has designed some excellent bespoke public-facing documentation. In her spare time, Danni is a keen runner and enjoys exploring the coast of Devon and Cornwall.

John brings experience from well outside the world of trees, coming to us from the worlds of business and marketing. John believes that urban forestry has to move from being a powerful idea to a self-evident reality for everyone that lives in our towns and cities. When not talking about trees, John winds down by trail running and, when life allows, skiing.

Ben has worked in urban forestry for over 20 years. He has been a Contractor, a Tree Officer and an Arboriculturist in the private, public and charity sectors. He is a Tree Warden in Torbay and a passionate advocate for promoting the benefits of trees and their sustainable management, having spoken at multiple events about urban trees and ash dieback. When Ben’s head is not in the trees, he can be found exploring the South West countryside or immersed in water… swimming or surfing!

Dave has over 25 years’ experience with mapping and GIS. He holds a BSc in Surveying & Mapping Science and a Postgraduate Diploma in GIS & Environment. He is a qualified Chartered Land Surveyor, and has worked with protected landscapes, including 13 years at Dartmoor National Park Authority and, latterly, the National Trust. In his spare time, Dave is trying to become a better gardener and his next project will be constructing a polytunnel to extend the growing season.

Catherine is one of Treeconomics’ Urban Forest Technicians, and joined us after graduating with a First-Class BSc (Hons) in Physical Earth Science from the University of Swansea. She has always been fascinated with the natural world, and this led her to founding the Swansea University Geological Society whilst still a student. In her spare time, Catherine enjoys hiking and playing hockey. She also likes fossil hunting and exploring the beaches and clifftops of the South West.

Harry graduated with a BSc in Geography from the University of Manchester and the Australian National University, and is a graduate of the Centre for Alternative Technology, where he gained an MSc in Sustainability and Adaptation. Harry is involved in local politics and his hobbies include playing squash, beekeeping near his home in Somerset, and camping with friends around the UK.

Katie has recently joined Treeconomics as an Urban Forest Technician, after completing a BSc in Environmental Management at the University of Manchester. Since returning to the South-West, she enjoys taking a walk (or swim) along the coasts and exploring the moors with her friends and family. She’s also a big music fan, and likes playing along to her favourite songs on guitar and bass.

Want to know what’s going on? Ask Nadine! She oversees the company’s administrative processes, and also looks after our marketing and events. If you want to know about an event we’re running, she’s your woman! In her spare time, Nadine loves swimming, practicing yoga, and is fascinated with people and what makes them tick. She has a friendly pet snake called Noodle and loves monkey puzzles.

Johan is an associate professor in landscape architecture. He is an ISA Certified Arborist and Arborist Municipal Specialist, is VETCert certified, and is an ISA Board Certified Master Arborist. Johan is co-owner of The Tree Office (Trädkontoret AB) and works mainly in project management and tree assessment. He is our Swedish associate, and takes care of all projects in the Scandinavian Eurozone.

Cecil is one of the world’s leading experts in urban forestry. He works internationally in an advisory capacity and significantly strengthens Treeconomics’ resource base. Cecil has advised international organisations, as well as national and local governments, on the development of urban forestry strategies. He has a special interest in the social and cultural values of urban forests, and in connecting people with the places where they live.

Our first office dog, Poppy, joined the team in 2019 and since then we have had various fluffy companions visit us. Our office dogs are responsible for consistently promoting the benefits of trees and our natural environment! They also enjoy their role as staff wellbeing officers, making regular checks on staff around the office (and occasionally checking out what they have brought in for lunch)…

How We Work With You

Treeconomics is the go-to organisation for the valuing of trees in towns and cities. We specialise in all aspects of urban forest management and offer a range of services, from canopy cover assessments through to comprehensive management plans.

We work with hundreds of different clients, including local government, developers, landscape architects, housing associations, government departments, utilities companies, NGOs and more. We work throughout the UK and Europe, building long-term relationships with our clients, as we help them develop and implement strategies to improve their urban treescapes