About Treeconomics

We work with local authorities, building developers, and organisations that have large populations of trees on their land. And we go on a journey with them. We help them to map what is in place today; to establish a baseline. Because if you want to discover how to enhance your tree cover, you must start by understanding what you’ve got.

We use the best available science to understand how trees enrich our urban and rural spaces, providing data-driven evidence, strategies and tools, to help our clients and communities build diverse, equitable, resilient and healthy treescapes.

Back in 2011, when Kenton Rogers and Keith Sacre founded Treeconomics, most people viewed trees as a liability, particularly in urban areas: they were a health and safety hazard, they caused mess and damage, and they cost money to manage. Treeconomics sees trees differently; we see trees as an asset that greatly improve people’s lives.

We saw the need to give tree managers a way to measure the value of their trees along multiple dimensions, like carbon capture, ecosystem services and amenity value. They could then use this data to create a benchmark for measuring progress over time. We wanted to work with clients to develop and implement strategies to maximise the value of their treescapes along these dimensions.

Following our pilot project, a ‘first of its kind’ survey of the tree population in Torbay, we have been able to work with hundreds of different clients. These include local authorities, developers, landscape architects, landowners, government agencies, infrastructure and utilities companies, and non-profits who share our vision.

We work throughout the UK and Europe, building long-term relationships with our clients as we help them develop and implement strategies to improve their trees and woodlands.

Since the early days, when we were pioneers in our field, we have continued to lead our market and are widely recognised as having the most advanced capabilities in tree valuation and strategic planning for trees. We are always innovating and bringing our clients new ways to measure and optimise their tree populations.

We’re much bigger and more sophisticated than in those early days. But one thing hasn’t changed… we believe in sustainable treescapes. For everyone.

Our Partners

We partner with a number of organisations whose expert knowledge enhances the work we do. Together, we can ensure that we offer the right solutions for our clients.

How We Work With You

Whether you are a local authority, a government department, an NGO, a developer, a landscape architect, part of a housing association or anybody else with green infrastructure to manage, we can help you plan for the future of your trees.

We specialise in the strategic management of trees, both urban and rural, and offer a range of services, from canopy cover assessments through to comprehensive management plans.

We work throughout the UK and Europe, building long-term relationships with our clients, as we help them develop and implement strategies to improve their treescapes.

Our services

Treeconomics offers a variety of services to help you measure and manage your treescapes. Although we specialise in the strategic management of trees, we can also offer bespoke services that meet your specific needs. Take a look at what we offer and, if you would like to speak to one of our team, please get in touch.

Meet the team

Treeconomics is managed by Kenton Rogers MICFor., CEnv., MSc For, M.Arbor.A., FRGS, and Keith Sacre MSc (Arb), BSc Hons (Arb) MICFor. Both have significant experience in urban forestry, ecology and ecosystem resource management.

They manage a diverse team of practitioners who share a passion for trees and the value they bring to the places we live and work.